Public commercials for psychiatric medication?

In the US,  public commercials for psychiatric drugs are permitted.

This is – not yet – the case in Austria.

Here are some US- examples:

http://www.youtube.com/watch?v=qlMm6XpHs94

http://www.youtube.com/watch?v=tGymr78FtbU

Do you think that this kind of commercial should be legal in the European Union, maybe as a consequence of the  transatlantic freetrade area between the EU and the USA?